Package Description Job Reference: 13491Band: DSalary: £37,845 - £47,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.Contract type: Permanent Location: Office Base is Cardiff. The role involves agile working and some travel within the UK. We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here. Job IntroductionBBC News is looking for a Social Media & Younger Audiences Specialist to join the Digital Growth Team in our Cardiff office. The Growth team is a diverse, creative and resourceful group of colleagues who collaborate to grow and engage BBC News' digital audiences, by helping journalists turn audience data and industry trends into editorial actions and strategies. Main Responsibilities Working closely with the Senior News Editors for both Growth and Social News, you will support the roll-out of targeted projects for BBC News social media platforms, to make a visible difference to our referrals and engagement performance. This post will have a particular focus on younger audiences. There are three key areas: 1. Experiments to drive growth and innovation: Work closely with News Social Media editors and output editors to define and implement growth experiments that drive on- and off-site performance. These include, but are not restricted to, experiments to understand underperformance and optimise content effectively, and to increase social referrals. 2. Training in data-informed decision-making: Help drive audience data even further into the newsroom. Support editorial teams to adopt tools and workflows that offer insight into audiences and move key metrics, such as social media referrals. These tools include Telescope, Chartbeat, Emplifi, Crowdtangle etc. You may on occasion be asked to jump in to offer hands-on support when the news agenda demands it. 3. Communication to share best practice: Work with the teams across Digital to help promote a culture of innovation, collaboration and experimentation. Present learnings in forums to stakeholders and journalists, including team briefings and pan-digital sessions. Are you the right person?

• Thorough knowledge of social media audiences and the ability to translate these insights into effective strategies for developing our performance on all relevant platforms
• Expert understanding of the way news consumption is changing, and experience in increasing the reach of news content among younger people, on and off-platform
• Proficiency in social media analytics for a variety of platforms including YouTube, Facebook, X, Instagram and TikTok, and familiarity with tools such as Emplifi, Crowdtangle etc
• Good communication skills and the ability to collaborate with colleagues from across the BBC at all levels of seniority
• Prioritise diversity and inclusion at work - and in our output
• Show knowledge of the BBC's social media strategy and guidance, of editorial policy and practice and of the law relating to broadcast and interactive journalism including the importance of content rights clearance for social media distribution

About the BBCThe BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk. We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here. Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential. We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity. We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise. To find out more about Diversity and Inclusion at the BBC, please click here.