Penarth is one of 30 towns across the UK to have been selected as a finalist in the 'Let's Celebrate Towns' competition – a nationwide showcase run by Visa, in partnership with the British Retail Consortium

The town is in the running to be named 'Rising Star', as well as receiving up to £10,000 and a package of business support.

A panel of independent judges spanning business, industry and regional bodies, will decide on eight overall winners, and is due to be announced at an awards ceremony next month.

One of those on the judging panel is Tony Danker, Director General of the Confederation of British Industry, who said: "I am delighted to be taking part in the Let's Celebrate Towns initiative and look forward to showcasing where towns are supporting businesses – of all sizes – to succeed. Faced with a challenging set of circumstances across the country, a relentless focus on growth and unlocking prosperity – especially across towns – can ensure that every region, every nation, and every corner of the UK can flourish."

From a shortlist of 30, eight towns will be recognised across the UK; one 'Champion' and one 'Rising Star' will be named in each nation. The 'Champion' awards will highlight towns that have demonstrated an exceptional ability to create a supportive environment that helps businesses and communities to thrive. The 'Rising Star' award will recognise up-and-coming towns that are on their way to transforming the local economic environment and community.

Winning towns will receive up to £20,000 of direct investment into a local community project or initiative and receive a dedicated programme of support for local businesses.

A spokesperson for Penarth Business Group said: "It is fantastic that Penarth is being recognised for its support for local business and community initiatives.

"We'll be heading to the awards ceremony in London on 1 March where the winners will be announced."