New life will be breathed into an empty Penarth town centre store next month with the arrival of a leading chothing retailer.

Peacocks will open their new store at 32 Windsor Roadon Thursday, 12 October.

The shop was formerly occupied by the now defunct M&Co chain, which closed its doors for the final time last year.

To mark its arrival in Penarth, the new Peacocks outlet will be offering opening day discounts on fashion lines for men, women and children created by celebrities including Louise Redknapp, Ashley Banjo and Michael Owen..