Village fetes and local events top #wecreate experiences poll
By Ellyn Wright
30th Mar 2021 | Local News
VILLAGE fetes and other local events are the experiences we are most looking forward to when government restrictions are lifted, according to a poll seen by Nub News.
The finding comes in a survey of more than 2,000 consumers for #wecreateexperiences, a campaign being launched today (March 30) by One Industry One Voice, a group representing the UK's events industry. Leading names from music, sports and showbiz are encouraging us to plan to start sharing live experiences again, with the message: 'Together, we can do this right".
The £84bn industry includes big music and cultural festivals, sporting events and mass participation sport, but smaller local events are top of most people's wish list, showing their importance to the community.
37% say they are very likely or likely to attend a village fete of local event once current restrictions are lifted, ahead of 33% who voted for a music concert or show, 31% who expect to attend a sporting event and 26% likely or very likely to take part in a charity fundraising event.
So, today we are asking you – what is the local event you are most looking forward to attending this summer? We would love to get your feedback and find out our town's top attraction.
Let us know in the comments and replies on social media.
The poll of 2,010 consumers conducted for #wecreateexperiences by research agency Censuswide found:
- 72% of us have missed attending an experience since the start of the pandemic, with music shows and concerts, sport events and local fetes the events we have missed most
- Sharing experiences with family and friends (36%) is the most important reason for attending events, followed by the positive impact on our wellbeing (31%)
- 84% would agree to terms and conditions put in place by organizers, including additional bio-security measures, when booking an event
- 81% would be willing to provide evidence of a vaccination or a negative Covid test taken within 72 hours of attending the event
- 41% would be prepared to pay more for an event ticket to cover the costs of additional safety measures or reduced capacity – more than one in three of those people (37%) would pay up to 20% extra for their ticket
- 65% would be happy to roll over their ticket, rather than demand a refund, if an event had to be postponed
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