Co-op, which has a store on Windspr Roadin Penarth, has announced its biggest ever price reduction across nearly 200 everyday essential items. 

The £70 million investment means prices for Co-op members on a number of items have been reduced, providing valuable savings during the cost of living crisis; shoppers can now save £500 per year on average by being a Co-op Member.

Co-op describes the move as "accelerating its member price benefits to provide new, lower member-only prices on the everyday essential products".

In turn, one% of proceeds from Co-op member purchases will go towards local organisations. Last year Grays Town Band, BATIAS and the 180 befitted from shoppers' generosity.

Reductions give Co-op Members a chance to save up to 11% on retail prices, with Co-op British Milk one pint at 85p, six Co-op free range eggs at £1.40 , whilst a Co-op sliced loaf will be 76p.

Co-op insight revealed that, rather than loyalty pricing on an array of products which change every few weeks, shoppers think there is more benefit from lower prices on the items they buy the most, so it makes the biggest difference to their regular food spend. 

This new significant price investment means Co-op Members save on products from milk, free-range eggs and bread to bacon and fresh chicken.

Co-op members can pick up milk for a discounted 85p

The £70m investment also includes a retail price reduction on more than 600 lines, ensuring they are in line or cheaper than other national convenience stores, and taking the total invested into Co-op prices this year to £90 million overall.

If you're looking to save some money, consider becoming a Co-op member HERE and, when you become a member you will be helping raise funds for local causes, including those mentioned above.

When you buy selected Co-op products and services, 2p for every £1 you spend goes into your membership account Co-op the same amount to support community organisations and local causes.